Mistake #1: You pick a
salon based only on price.
The
old adage is true. “You get what you pay for.” This is especially true when
choosing a salon. If you want the best services you should decide to deal with
a salon because of the overall value you receive, NOT because they are the
lowest price.
Here’s why:
Value = Quality + Service + Price
It is impossible for any
business in any industry to offer the cheapest price, have the highest quality,
and provide the best service all at the same time.
You can get high quality
and super service, but you can’t get both and still get the lowest
price.
Salons have a lot of
overhead, employees, products, leases, continuing education, etc. If their
prices are “too good to be true” then they are cutting comers somewhere.
Whether it’s in the quality of their services and products, or the customer
service they provide, something has to suffer to give you those low, low
prices.
Total value is all three:
Quality, Service, and Price.
The three most common
problems you will have when you pick a salon based on low prices are:
1.
Cheap salons don’t usually stand behind their work if there
is a mistake.
Sure, those salons might charge you less, but how will they treat you when you
are not happy? To give the cheapest price they usually have low-wage,
inexperienced employees, with a license to practice, but little or no
real-world skills. They also cut corners by using cheaper products. The end
result is “you get half of what you pay for.” And the little bit of money you
save ends up costing you more in the long run, especially if you have to miss
work because you’re locked in your room crying for 3 days after getting
“butchered”. Believe me, there is a saying I always tell my clients: “the
bitterness of poor quality lingers long after the sweetness of low price is forgotten ...”
2.
A
salon that offers the lowest prices often has to compensate for being cheap
with quantity. Not quality. Your salon experience is anything but relaxing
when you are being herded like a sheep waiting for your turn to be shorn and
then sent on your way. Many times these salons don’t even wash your hair, it’s
just wet down with a spray bottle, and when you’re through they usually send
you out with soaked hair. It’s tough to evaluate the end result when you can’t
see it.
3.
And
the final reason why picking the cheapest salon is a problem relates back to the
low-wage, inexperienced stylists that are usually employed at these types of
salons. Anyone can go through the schooling and have a license, but it’s
the finishing schools, and spending the time and money on furthering education
and developing talent that really makes a “Stylist”.
If you really care about
keeping your hair in optimum health, whether you want to look polished and
professional, or stylish and trendy; whether you are interested in color that
can enhance your natural beauty, or turn you into a vibrant vixen; and, if you
want to be pampered, treated with kid gloves, and learn beauty “secrets” from
experienced experts, then don’t choose a salon based on price.
Thanks for reading and stay tuned for Mistake #2
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